Search Engine Optimisation

Dominate Google without paying for clicks

Elevate your website to the top of search results and attract highly-qualified leads without ad spend.

Future-proof your business with a permanent base

Brand
Credibility

Brand
Exposure

Free
Traffic

More
Leads

Long Term Traffic

SEO focuses on building a permanent, sustainable source of traffic for a website through improving its visibility in search engine results pages (SERPs). Google Ads, on the other hand, generates traffic through paid advertising that stops as soon as the ad campaign ends. If Google Ads are like a high power tap you can turn on and off, SEO is like digging a river. A tap gives you instant volume, at a proportional cost. A river will take effort to dig out, but once the stream starts flowing it doesn’t stop, even if you stop digging. With the top organic result on Google taking 31% of all traffic on average, this is a very good spot to aim for. This number outperforms even the very best Google Ads at the top of the page.

Brand Authority and Trust

SEO helps to establish a website as a credible and trustworthy source of information in its industry, which can lead to increased brand authority and trust among users. SEM, while it can also establish brand awareness, does not typically build trust in the same way.

Google wants to make sure that the top results are from real credible brands. Google’s algorithms get more refined by the day, and business trust/authority is a timeless factor that only gets more important. The process of building SEO Authority correlates with building real brand trust.

By the time your business is ranking highly on one of your core keywords, it will already be ranking well for a vast web of related keywords. This will make your brand a consistent name popping up in many similar searches, ultimately building your brand trust and image.

Cost Effective Traffic

SEO is a cost-effective way to generate traffic to a website, as it relies on organic search results and doesn’t require paying for clicks or ad space. Pay-Per-Click advertising, on the other hand, requires a budget for ad campaigns.

Initially the costs involved in SEO may seem very high compared to Google Ads or other advertising channels. But SEO is an investment rather than a service fee. Building a solid SEO website is a very labour intensive process, the results of which are not erased once it is stopped.

Like a heavy steam train, SEO will require time to get your website up to top performance. However once there, it requires minimal investment to keep it going. Even if you stop the engine, the train will cruise for a very long time before coming to a stop. We’ve seen websites stop SEO years and years ago, and still retain competitive positions on their key searches.