Search Engine Optimisation
Dominate Google without paying for clicks
Elevate your website to the top of search results and attract highly-qualified leads without ad spend.
Future-proof your business with a permanent base
Long Term Traffic
Brand Authority and Trust
SEO helps to establish a website as a credible and trustworthy source of information in its industry, which can lead to increased brand authority and trust among users. SEM, while it can also establish brand awareness, does not typically build trust in the same way.
Google wants to make sure that the top results are from real credible brands. Google’s algorithms get more refined by the day, and business trust/authority is a timeless factor that only gets more important. The process of building SEO Authority correlates with building real brand trust.
By the time your business is ranking highly on one of your core keywords, it will already be ranking well for a vast web of related keywords. This will make your brand a consistent name popping up in many similar searches, ultimately building your brand trust and image.
Cost Effective Traffic
SEO is a cost-effective way to generate traffic to a website, as it relies on organic search results and doesn’t require paying for clicks or ad space. Pay-Per-Click advertising, on the other hand, requires a budget for ad campaigns.
Initially the costs involved in SEO may seem very high compared to Google Ads or other advertising channels. But SEO is an investment rather than a service fee. Building a solid SEO website is a very labour intensive process, the results of which are not erased once it is stopped.
Like a heavy steam train, SEO will require time to get your website up to top performance. However once there, it requires minimal investment to keep it going. Even if you stop the engine, the train will cruise for a very long time before coming to a stop. We’ve seen websites stop SEO years and years ago, and still retain competitive positions on their key searches.